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Plans and your subscription

How Pool Founder pricing works — your plan scales automatically with your technician count, with unlimited everything else — plus the 30-day trial, the business line add-on, and managing the card on your subscription.

Updated October 9, 2026

Your Plan and Free Trial (0:48 video). Open on its own page

Your plan scales with your team — automatically

Every Pool Founder plan includes unlimited customers, service locations, routes, and invoices — pricing depends only on how many technicians you have. You never pick or change a plan yourself: when you add or remove technicians, your plan (and what you're billed) updates automatically — upgrades bill the prorated difference right away, downgrades take effect at your next renewal. Current prices are on the pricing page.

The plans

PlanTechniciansPrice
Solo1 technician$49/mo
Team (most popular)Up to 3 technicians$99/mo
GrowthUp to 6 technicians$179/mo
ProUp to 10 technicians$249/mo
EnterpriseUnlimited techniciansCustom pricing (talk to sales)

These are the current prices, the same as on the pricing page. Accounts that signed up under earlier pricing may be grandfathered on it: the Current Plan card on the Settings page always shows the plan, price and tier ladder that apply to your account, so go by that card rather than the table above. The tier you're on is picked automatically from your billable technician count — the Current Plan card on the Settings page shows your tier, your billable technician count, and the full tier ladder. There is no plan picker anywhere: the plan follows your team.

A "billable technician" is an employee who can be assigned to field work (the technician role, or a custom role with the "Field technician (assignable)" permission). Office-only administrators are free, and the owner only counts when they also work routes as a technician. Archived employees never count.

The 30-day free trial

Every new account starts with a 30-day free trial. During the first two weeks, the Overview page shows a dismissible "Want a hand getting set up?" card offering a free 15-minute setup call — see book a setup call. Anyone can also book that call directly at poolfounder.com/book-a-call.

One thing the trial can't do: connect Stripe for live card processing — that requires an active paid subscription. Everything else you build during the trial is saved. See accept online payments.

During the trial, the Settings page shows a Free Trial card with your start date, end date, and days remaining, plus an Upgrade to Paid Plan button. Trials on the Enterprise plan see a Book a Call with Sales button instead — Enterprise is activated with sales rather than self-serve.

Add-on: a business phone line ($25/mo per line)

The one add-on is a business phone line at $25/mo per line — a published business number of your own that customers call and text, instead of forwarding to a hidden line. It's added to your existing subscription and prorated from the day you turn it on, and it's what unlocks texting. AI call answering is included in every plan and needs no add-on — the free "Keep my number" call-forwarding path answers calls too. See phone setup.

Once you have a business line, the Current Plan card on Settings lists it under Add-ons: "Business phone line — $25/mo, billed with your subscription, on the same card." Accounts that had a business number before the add-on existed show it as Free — included with your account.

Your plan status on the Settings page

The Current Plan card on Settings shows your plan, its monthly price, and a status line:

  • Active — the normal state; your subscription is in good standing.
  • Payment Pending — an upgrade or subscription is waiting on payment; complete the payment to activate it.
  • Payment failed: update your card below (in red): your monthly payment was declined. The card description reads "Your last payment failed. Update your card under Billing below and we will charge it right away." and your To Do list shows the urgent item Your Pool Founder payment failed with an Update payment button, which opens Settings scrolled to the Billing card (/dashboard/settings#billing) and briefly highlights it. Your account keeps working while it's unpaid. Stripe retries the card on its own, but updating the card charges the unpaid amount right away and puts the account back to Active.
  • Active - Canceling on {date} — a cancellation is scheduled; you keep full access until that date.

How the automatic plan changes work

  • Adding a technician that crosses into a bigger tier moves your plan up automatically. The Add/Edit Employee form shows the new price before you save — nothing changes silently. On a paid subscription the prorated difference is billed right away.
  • Removing, archiving, or un-assigning technicians works the same way in reverse: if your billable count drops into a smaller tier, your plan moves down automatically. You keep the tier you already paid for through the end of the current billing period, and the lower price starts at your next renewal — no credits or refunds are issued for the remainder of the period. There is no downgrade to request — it just happens.
  • During the trial nothing is charged; your plan simply tracks your team so that when you upgrade to paid, you're billed for the tier that matches your team at that moment.
  • Past 10 technicians (the largest self-serve tier), adding another technician opens a Book a call dialog — teams that size move to Enterprise with custom pricing.
  • Enterprise plans never auto-change — Enterprise pricing is custom and managed with sales.

There is no manual upgrade or downgrade anywhere in the app — no plan picker on Settings and no upgrade dialog. Your plan is always derived from your billable technician count. If something looks off, contact support at support@poolfounder.com.

Cancel and reactivate

  • The Cancel Subscription card on Settings cancels your plan. The confirmation explains the terms: your subscription stays active until the end of the current billing period, then cancels — there's no refund for the current period. Choose Keep Subscription to back out.
  • After confirming, the plan card reads "Active - Canceling on {date}" and a Reactivate Subscription button appears — click it any time before the date to undo the cancellation and continue as before.
  • While a cancellation is scheduled, automatic plan changes pause — team changes don't re-price a subscription that's on its way out. Reactivating catches the plan up to your current team size.

Update the card Pool Founder bills you on

  1. 1In the sidebar, go to Settings → Account and find the Billing card — it shows the card on file (brand, last 4 digits, and expiry).
  2. 2Click Update Card, enter the new card, and click Save Card.
  3. 3The new card is used for your Pool Founder subscription going forward. If a payment had failed, the unpaid amount is charged to the new card right away.

This is your company's own subscription card — completely separate from your customers' payment methods. Updating it doesn't touch customer billing in any way. Trial companies don't see a card here yet; the card is collected when converting to a paid plan.

Vote on the roadmap and suggest features

Our public roadmap lists what has shipped and what is In progress, Up next, and still Exploring. Anyone can read it and vote, even without an account. Votes from Pool Founder customers (shops with an active paid subscription) are counted separately. Suggesting a feature is for shops with an active paid subscription.

  1. 1Open the roadmap: in the dashboard, click your name in the top-right corner and choose Roadmap, or press ⌘K and search "Roadmap" (Roadmap & Feature Requests). You can also go straight to poolfounder.com/roadmap.
  2. 2To vote, click the ▲ button beside an In progress, Up next, or Exploring item. The number on it counts every vote; the smaller "N customers" line under it (shown once there is at least one) counts votes from paying shops. Click it again to take your vote back.
  3. 3To ask for something new, click Suggest a feature (top of the page, or in the "Don't see what you need?" section at the bottom), fill in What should we build? and, optionally, How would it help?, then click Send suggestion.
  • Signed in, you vote for your whole shop: one vote per shop, whatever your plan. Anyone on your team can add or remove your shop's vote, and it shows as the same single vote.
  • Signed out, you vote as this browser: one vote per item, remembered on this device only. Visitor votes are limited per day.
  • Whether a vote counts as a customer vote is decided when it is cast: an active paid subscription at that moment makes it a customer vote. A vote cast during the free trial stays a non-customer vote until you vote again after subscribing (click ▲ to remove it, then again to re-add it).
  • Vote counts are public. Who voted is not shown, and suggestions are private: they go straight to the Pool Founder team and never appear on the page.
  • Up next and Exploring are ordered by customer votes first, then by all votes. Shipped items keep their final counts.
  • Each shop can send up to 10 suggestions a day. After that, Send suggestion shows "Thanks for all the ideas! Your team has sent the daily limit of suggestions, so try again tomorrow." Keep the title under 120 characters and the details under 2,000.

During the free trial you can vote, but clicking Suggest a feature shows "Suggestions open when you subscribe" with an Upgrade in Settings button that opens the Settings page, where you upgrade. Canceled or past-due shops can vote but can't suggest. Signed-out visitors who click Suggest a feature are asked to sign in. There is no way to vote from the mobile app.

Canceling or deleting your account

Canceling your subscription is self-serve — see "Cancel and reactivate" above. Inside the app, customers, jobs, and routes are archived rather than permanently deleted, so history is never lost by accident. For permanent data deletion, contact support at support@poolfounder.com.

Frequently asked questions

Do any plans limit customers, routes, or invoices?

No — all plans include unlimited customers, service locations, routes, and invoices. Plans differ only in technician count.

How much do the plans cost?

Solo is $49/mo (1 technician), Team $99/mo (up to 3), Growth $179/mo (up to 6), Pro $249/mo (up to 10), and Enterprise is custom pricing for unlimited technicians. Every plan includes unlimited customers, service locations, routes, and invoices. Accounts that signed up under earlier pricing may be grandfathered on it; the Current Plan card on the Settings page shows the prices that apply to you. You never choose a tier yourself — the plan is picked automatically from how many billable technicians you have.

How do I upgrade or downgrade my plan?

You don't — there is no manual upgrade or downgrade. Your plan follows your team automatically: add technicians and it moves up (the prorated difference is billed right away), remove or archive technicians and it moves down (the lower price starts at your next renewal — no credits or refunds). The Add Employee form shows the new price before you save.

Will I be charged more without warning when I add a technician?

No surprise on the invoice, but no extra approval step either: the Add/Edit Employee form shows the new plan and price before you save, and saving bills the prorated difference for the upgrade right away. (Downgrades are never prorated — the lower price starts at the next renewal.)

Does updating my subscription card affect my customers' saved cards?

No — the card on the Settings Billing card is only what Pool Founder bills your subscription on. Your customers' payment methods are completely separate.

Can I request a feature or vote on the roadmap?

Yes. Open poolfounder.com/roadmap (in the dashboard: your name in the top-right → Roadmap). Anyone can click ▲ on an In progress, Up next, or Exploring item to vote (signed in, it is one vote per shop); votes from paying customers are shown separately. Suggest a feature, which sends the team a private request, needs an active paid subscription. Trial accounts can vote, and can suggest once they subscribe.

How do I cancel my subscription?

Use the Cancel Subscription card on the Settings page. Your plan stays active until the end of the current billing period, and you can click Reactivate Subscription any time before then to undo it. For permanent data deletion, contact support at support@poolfounder.com.

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